A growing number of companies worldwide are using video content as a means of building brand awareness, increasing website traffic and generating sales. Nevertheless, companies are still finding it difficult to develop an audience, despite the huge potential of video and the rise of online video consumption. With recent research discovering that approximately 500 hours of video is uploaded to YouTube every minute, it’s essential that you and your company ensure that your videos are easily accessible and able to reach your target audience.


So, how do you get your videos to stand out from the crowd? By adding subtitles and captions.


  • Increase your company’s visibility on search engines

Whilst search engines such as Google can’t read video files, they can read text within the videos themselves. Subtitles and captions are often overlooked by companies trying to improve their SEO strategies online. By implementing captions and transcripts into your videos, you will allow the text to become searchable for search engines to index; enabling your video to become an impressive content means to drive extra website traffic.


  • Maximise your videos’ potential global reach

Like subtitles and captions in your original language, foreign language subtitles and transcripts can also be turned into searchable keywords for search engines to discover. YouTube statistics demonstrate that 80% of the video host’s views are from outside of the U.S. and users can navigate YouTube in over 70 different languages. Thus, it’s advantageous for your company to create foreign versions of your original videos to reach audiences across the globe.


  • Reach the 11 million people in the UK who are deaf or hard of hearing

There are over 11 million people in the UK who are deaf or hard of hearing, so it is important to make sure your video content is inclusive of everybody’s needs. As the majority of information is available through video nowadays, it is crucial that content producers include captions and subtitles for those who have hearing difficulties in order to convey your company’s message for all to appreciate and enjoy.


  • Facilitate your child’s literacy development

Allowing your children to watch videos with subtitles and closed captions can help your children to improve their basic reading skills, including word recognition, phonics and fluency.


  • Accessibility for multiple devices

Today, multimedia content is becoming increasingly consumed on small devices such as tablets and mobile phones. By adding subtitles and captions to your media content, users can watch your videos during their travel to work or in public places, without disturbing others around them.


Need the integrity of your message maintained in its transfer to subtitles?  Choose Glocal Media today. As a professional subtitling agency, we have extensive experience in maintaining the clarity of even the most complex of messages. Why not take advantage of our professional subtitling expertise now?