Many businesses have an array of communication needs, many of which are global.
Regardless of what industry you are in, the chances are you have a global market. People from all over the world are looking at, using and talking about your products or services.
Having a global audience means the way you communicate to them is important, and you want to mitigate any potential communication barriers.
Through the use of accurate and reliable translation services you can break down barriers and communicate in the most effective and accurate way to portray any message that you wish to broadcast.
Communication is changing
The way we communicate is changing rapidly. Four billion people around the world are using the internet and according to We Are Social, ‘More than 200 million people got their first mobile device in 2017’, ‘two-thirds of the world’s 7.6 billion inhabitants now have a mobile phone’ and ‘more than half of the handsets in use today are ‘smart’ devices too’. This is increasing the way we enjoy everyday life, from social interactions to business. This means that accurate and effective translation is essential.
Social Media platforms have taken the world by storm. Every day it rapidly grows, with the number of users increasing by 1 million over the last 12 months. Social connections and business transactions are completed using Social Media every day, and will continue to do so far into the future. Interestingly, 9/10 of those are from mobile devices.
So, it’s not only where people are from, but it’s also how people are communicating and keeping up with the new trends that is important. All these factors need to be taken into consideration when effectively translating for your business.
Why is translation important?
English is deemed the most influential language in the world, and in business. This is because it’s probably the most widely learned second language, as well as being the native language to more than 60 nations.
However, in contrast to what many westerners think, it’s not the world’s most widely spoken language any more. According to Babbel Magazine, Chinese, Spanish, Hindi and Arabic are among the top 5 languages in the world, with English placing third in the ranks.
These statistics show just how important a professional translation is required, regardless of your business message.
Increase global reach
By using a translation service, you will be opening your business to a wider audience, as well as providing higher quality services and products for your global audience that’s already there. Translation means being able to reach them in new and more effective ways and has the potential for unlimited growth.
Translation, to help your business grow, isn’t just a matter of copying and pasting your information into another language. It’s much more than that. Professional translation companies will do their research and localise your content. From your design, content and words, adjustments will be made to tailor the content to the local audience you are targeting. This means what you are providing is unique and resonates with your target audience, and in turn you are able to provide more value.
Multimedia components, graphics, banners – everything is culturally adapted to your target audience to make your company’s content regionally and culturally appropriate. Think of it this way – a freelance translator can overcome the language barrier, but working with a translation company can seamlessly bridge your business to the target culture.
A translator is not only able to offer your business a wider reach, but a high quality and accurate interpretation for all forms of communication. From business reports, meetings and phone calls, to online content, articles and web copy, proper translation will help you work effectively with your global audience and distribute information reliably. This ensures everyone involved in important business transactions are on the same page, and your audience from all around the world can relate to your products or services. A good translator will eliminate the fear of any misinterpretations or business deals and/or transactions going wrong.
When translating and localising your products or services, consistency is key. Professional translation companies are experts in what they do. So, as well as being reliable and localising the information, you can be sure they will not just copy your content into Google translate. They are native speakers of the language, and up to date with trends and local culture, in addition to keeping the same tone and voice throughout all of your translated content.
You can count on accuracy from using a translator as they are held to the highest of standards. Translators combine their knowledge of language, nationalities and culture with your business needs, in order to communicate correctly and competently.
Even with tight deadlines and large industries, translators work diligently to ensure any business transaction, no matter how big or small, is relayed in the most accurate and professional way. Translation helps decrease the chances for misunderstandings, faux pas, breaches in local etiquette.
One of the benefits of translation to help your business is the inexpensive way to expand your business overseas as you now have the means to work with a variety of clients in a range of countries, without physically having to locate your business there, unless you wish to, of course.
No limitations to growth
As well as being a more affordable way to grow your business and audience, translation provides you with opportunities worldwide and an efficient way to be at the forefront of new markets and trends. Translators act more like valued partners who’ll work with you to overcome any language barrier. Whether it be a business report, company presentations, content, transactions or just growing in the market.